Being unapologetic doesn’t mean being aggressive. 


It means being clear, grounded, and confident in what you have to say — without diluting your message to make others more comfortable.

Ultimately, storytelling is the alchemy of shared creativity. It’s not simply about telling a story, but about the collaboration that comes from co-creation. By asking questions, you transform your communication from a lecture into a conversation — and this is where true influence takes root.

I always tell clients to think of their presentation as a dialogue rather than a monologue. That means being focused on the audience not trapped in your head in self-conscious rumination. The dialogue becomes “What do they need? How are they responding?” This audience-centered approach is transformative.

We’ve all experienced what happens when we lose our rootedness; we’ve seen it in others around us who are reactive, anxious, or overly emotional when under pressure. We recognise the signs because, chances are, we’ve felt them ourselves.