Being unapologetic doesn’t mean being aggressive. 


It means being clear, grounded, and confident in what you have to say — without diluting your message to make others more comfortable.

We judge ourselves so harshly that we often forget to enjoy what we're actually doing. And in Sarah's case the stakes were even higher as any mistakes she made happened live, in front of millions of listeners. But as she so wisely put it, “success is built on the foundation of many failures”.

Psychologists tell us that as human beings we are always looking for the new - the next phone, car, job - to give us that kick of dopamine. But a couple of weeks or months later and the excitement has worn off.

This is called hedonic adaptation…

Have you noticed how if you go out on a day when you’re feeling confident and positive, everyone seems to reflect your mood? It’ll be smiles and after you’s, all round. Equally if you’re feeling foul, the whole world will seem to be set against you.

Some might misconstrue the word with arrogance or recklessness, but through my lens, audacity is the boldness and confidence to express ourselves with clarity, conviction and purpose.