And this is the problem. We actually do need some nerves. They mean we care enough, and they give us an extra frisson of energy to up our game. But if we rely on beta-blockers, we can come across as a catatonic zombie.

Not how you want to get your message across.

Ultimately, storytelling is the alchemy of shared creativity. It’s not simply about telling a story, but about the collaboration that comes from co-creation. By asking questions, you transform your communication from a lecture into a conversation — and this is where true influence takes root.